United States of America Chicago

13 Oct 18.30 - 21.30
W Chicago - Lakeshore
644 N Lake Shore Dr, Chicago, IL 60611
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Event organiser:
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Event organiser:
Afrouz Naeini DEMBAJ2012

The Chicago Alumni Club is delighted to invite alumni to join our Worldwide Alumni Celebration 2016, which will take place later than main WAC day, on Thursday 13 October.

Our special guest speaker this year will be John Mullins, Associate Professor of Management Practice in Marketing and Entrepreneurship.

The event is free and open to all alumni to attend, and you are welcome to bring a partner or guest.

RSVP: to book, click 'Attend event' and complete the short form.

About John's session: 'How to finance and grow your start-up – without VC'

A widely accepted notion in entrepreneurial circles is that the way to start and grow a thriving business is to come up with a great “idea”, write a great business plan, raise capital from angels or VCs, flawlessly execute the plan, and (Voilà!) get rich! But it hardly ever happens this way, and the vast majority of successful businesses don’t ever raise venture capital.

The most cash-efficient and astute entrepreneurs – including those who created iconic companies like Microsoft, Dell, Banana Republic and many more – get their seed funding and growth funding not from investors, but from their customers, through one of five intriguing approaches.

Via the stories of some inspiring 21st century businesses from around the world, John will bring to life the five customer-funded models that today’s entrepreneurs can, and often should, put to work to fund their start-ups or finance and grow their companies. In so doing, they will, like Michael Dell, end up owning dramatically more of their companies, too!

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